Different web sites will have different success criteria. Even within a company, different departments might attribute success differently.
For the marketing department, driving more traffic to the site might count as success, even if sales don’t increase. For the copywriter, success will come if the content is easy to understand and helps the customer find out more about the company and its products.
For the sales department, increasing the sales conversion per site visitor could be a good measure of success. In summary, there are many ways to measure the success of a site, and all these factors combined will give the truest and most accurate overall measure of success.
Traffic
One of the most obvious measures of success is traffic. The more visitors to the site, the higher the profile, the more people will know about your site, and the more opportunities you have to build a customer relationship. However, if no visitors buy from your site or view more than one page, then traffic alone isn’t enough for success…
Sales Ratio
This is how many visitors you need to get one sale. For instance if 1 in 100 visitors purchases from the site, then you have a sales ratio of 1%. One key aspect of success is to try and drive up conversion rates - if selling a product - so that more and more prospects are turned into customers.
Repeat Visits
The more repeat visits you have, the more chance you get to build a customer relationship, build loyalty and ultimately increase sales. Therefore measuring repeat visits is a good measure of success: if people come back and back again then clearly you are fulfilling a need of theirs.
Total Sales
For many people, the total sales is the figure that they look for - how many products were bought through a site in month x? Even though this figure may slightly misguide as to the overall success of a site, it is of course still an important overall measure.
Dan Moore is Director of Clarity Media Limited, a web design company and puzzle supplier of such smash hit puzzles as sudoku, kakuro, hanjie and codewords.
Everyone knows that increasing your web traffic can lead to increased sales if you have a product that appeals to your visitors.Traffic generating web sites are generally high profile, big name and advertise like crazy.
Web site traffic is the number one imperative of 99-percent of the marketers on the Internet. When web site traffic is great, business is great.
Web site traffic is essential to having a thriving online business.
Web site traffic x conversion = results.
The various traffic generating methods and strategies need to be researched, evaluated and implemented to determine which ones will result in increasing your web site traffic and hopefully the sales of your product or service.
Google search engine is now the biggest and most popular search engine on the Internet.
Web site traffic increase does not need to be a fantasy.
There is no need to pay for visitors that weren’t interested in buying anything in the first place. That being said, how can you increase the number of visitors to your Web site regardless of the business you’re in.
No matter what the focus, or target audience your web site has been built to attract, we will help you find new and unique avenues to bring more click throughs, more customers, and more return visitors to your site today.
Your amount of traffic is only limited by how much you want to spend to build hundreds or thousands of visitors to your site. As your website traffic increases and your product sales increases, simply reinvest some of your profits and continue building visitors to increase your web traffic and sales even further.
There are some popular web site traffic analysis software programs and services, that focus on increasing web site traffic as a free traffic builder helping anyone with access to the Internet to earn daily and ongoing daily traffic.
It is easy to give up when the method or approach you take to generating targeted and qualified web site traffic does not result in success.
Don’t let low web site traffic kill your e-business. When web site traffic is great, business is great. It is not an easy task getting the right kind of web site traffic. It is easy to give up when the method or approach you take to generating targeted and qualified web site traffic does not result in success.
Keep trying different methods or approaches to generating web site traffic until you find the one that works for your web site. Take advantage of our “Free” Web Traffic Newsletter right now and get more web site traffic instantly.
Can you handle getting guaranteed web site traffic to your site every month.
“To Your Success”
Author John Martz runs WebTrafficNewsletter.com