What do you feel any internet marketer’s most burning question might be?
How can I make more money this week?
How much is my advertising bill going to be this month?
How can I get more subscribers?
How can I start creating more profits online?
How can I increase my web site traffic?
Whether you are a newbie or a veteran internet marketer, you have asked yourself those kind of questions more than once, right?
You think, if you could just get more traffic to your web site, you could make more money, at least enough to cover the advertising cost again this month, but it just never seems to get better for you… the more web site traffic you get the more your advertising costs are, and you just never seem to quite make enough money without a constant struggle.
So How You can Increase Your Profits without Spending more!
Let’s say you have an affiliate product that retails for $47.00, and you hope to sell 60 next month for a total of $2820 sales, you will get 50% commission paid within 30 days of each sale for $1410 cash flow.
You estimate that 2% of the sales page visitors will actually buy your product.
Your past experience shows that Google PPC Ad may send 2% of the ad views to your capture page or sales page .
You will need 150,000 ad views to send 3000 visitors @ maximum of $0.47 to generate the 60 sales worth $1410 to you just to break even.
Here is one way to increase your profits when you can’t increase web site traffic for whatever reason?
- You don’t own the product so you cannot change the sale price.
- You cannot change the 50% commission unless you find a different product
- If you can just sell 10 more units, you will increase your cash flow by $235 or 16.6%….not bad
Oops! Hold on a second…
It just cost you another $235 for the 500 clicks to get the 10 more sales, so that didn’t work too well.
What if you could figure out how to get those 60 sales from 2000 visitors instead of 3000.
That is only a 1% change in the conversion rate:
60 sales/2% conversion = 3000 visitors
60 sales/3% conversion = 2000 visitors
Your profit would now be $470 instead of $0 or just breaking even!
1% improvement in conversion rate results in an exponential increase in profits of 470% in this case.
The point is most internet marketers always focus on increasing web site traffic rather than improving the results they are getting from the traffic they are already have.
Don’t ever let anybody tell you it can’t be done, it’s not easy but it is absolutely possible.
Improving conversion by only .5% in the case above would have yielded more than 200% increase in profits ($235)
Sales Results are measured in profits, not by increase in web site traffic!
Author Leo Hanes runs HanesEnterprises.com.
Do You Buy Web Site Traffic to Create Profits On-Line
You might already be buying traffic or leads from a well known source in your niche market, and whether you are a newbie or a veteran internet marketer, you have asked yourself again -
“Should I buy more web site traffic?
You already know you must have enough online visitors to your site, and they must be willing to buy what you offer before you can create profits online.
More Web Site Traffic is better, right? Not necessarily!
You think, if you could just buy more web site traffic , you would make more money, but it just never seems to work out that way… the more web site traffic you buy the more your advertising costs seem to be usually.
Here is one way to increase your profits when you can’t increase web site traffic for whatever reason?
Increase your conversion rate by targeting the best quality leads at the lowest cost.
Can you figure out how to get 60 sales from 2000 visitors instead of 3000 that you broke even at with a PPC campaign
That is only a 1% change in the conversion rate:
60 sales/2% conversion = 3000 visitors
60 sales/3% conversion = 2000 visitors
Assuming each sale was worth $20, that’s $1200/3000 = $0.40 cost per visitor
So 2000 visitors x .40 = $800 or a profit of $400 instead of $0 - breaking even
1% improvement in conversion rate results in an exponential increase in profits of $400 in this case.
The point is most internet marketers usually focus on increasing web site traffic rather than improving the results they are getting from the traffic they are already have.
Also if you will add a personally referred traffic source such as article marketing to your campaigns you would reduce the cost of acquiring your visitors, by generating your own high quality visitors which convert better, increasing the rate you can create profits online
Profits are measured in sales results, not by increase in web site traffic!
Leo Hanes is an experienced full time internet marketer, who has written a number of articles on the principles of website traffic, lead generation and creating profits online.