IncreaseSiteSales.com

Web copy writing is persuasive writing that sells a product/service, but it appears on some form of electronic screen (usually a computer screen) rather than on paper, cardboard etc.

Online copy writing takes place mainly on websites and in emails.

Why Should You Have a Web site?

Think of it: to prosper, you need to make a lot of sales, and a persuasive website gives you access to billions of prospective customers!

But which will be more effective for you – a mailed sales letter, or a web site sales letter?

Web site sales letters have similarities to direct mail sales letters, but there are some major differences. Plus web site sales letters have many benefits over mailed sales letters:

• global marketplace – you reach the world

• no postage costs – you reach five, or five million, people for the same cost

• use opt-ins – you build up a huge database of subscribers to ezine/e-newsletter (in which you can advertise more of your products/services)

• test response at little or no cost (then tweak your web site quickly, easily and cheaply to increase response)

• autoresponders – using persuasive emails you follow up automatically, so you cut your number of staff

• frequently asked questions (FAQ) page – again cuts your number of staff

• video clips – show your product/service in action (powerful)

• audio clips – testimonials, or a spoken sales message

• instant downloads – buyers get your product at once (instant gratification, lessens chance of them changing their mind)

• link to your other web sites – sell more of your products/services