Nov 13 2008

Traffic Building

Posted by admin in Increase Site Sales

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Do You Buy Web Site Traffic to Create Profits On-Line

You might already be buying traffic or leads from a well known source in your niche market, and whether you are a newbie or a veteran internet marketer, you have asked yourself again -

“Should I buy more web site traffic?

You already know you must have enough online visitors to your site, and they must be willing to buy what you offer before you can create profits online.

More Web Site Traffic is better, right? Not necessarily!

You think, if you could just buy more web site traffic , you would make more money, but it just never seems to work out that way… the more web site traffic you buy the more your advertising costs seem to be usually.

Here is one way to increase your profits when you can’t increase web site traffic for whatever reason?

Increase your conversion rate by targeting the best quality leads at the lowest cost.

Can you figure out how to get 60 sales from 2000 visitors instead of 3000 that you broke even at with a PPC campaign

That is only a 1% change in the conversion rate:

60 sales/2% conversion = 3000 visitors

60 sales/3% conversion = 2000 visitors

Assuming each sale was worth $20, that’s $1200/3000 = $0.40 cost per visitor

So 2000 visitors x .40 = $800 or a profit of $400 instead of $0 - breaking even

1% improvement in conversion rate results in an exponential increase in profits of $400 in this case.

The point is most internet marketers usually focus on increasing web site traffic rather than improving the results they are getting from the traffic they are already have.

Also if you will add a personally referred traffic source such as article marketing to your campaigns you would reduce the cost of acquiring your visitors, by generating your own high quality visitors which convert better, increasing the rate you can create profits online

Profits are measured in sales results, not by increase in web site traffic!

Leo Hanes is an experienced full time internet marketer, who has written a number of articles on the principles of website traffic, lead generation and creating profits online.

Sep 10 2008

Ways To Increase Targeted Web Site Traffic

Posted by admin in Increase Site Sales

When it comes to making money off a web site, there is one key element that must be present. That element is traffic. If traffic is low, the returns will be, as well. If traffic is high, and web masters have learned how to increase targeted web site traffic, the returns should be better than average. There are all kinds of ways to increase targeted web site traffic that don’t necessarily cost an arm and a leg.

The reasons to work to increase targeted web site traffic are many. Whether a web site is designed to act as a sales outlet or it’s simply an informational site that hosts affiliate ads, text ads or other such paying promotional spots, the way to garner money is to garner interest in the site itself. Unless a site’s operators have learned how to increase targeted web site traffic the pages could get lost in the ether, so to say.

Driving traffic to a site involves learning how to increase targeted web site traffic. There are four major things any web site can do to increase targeted web site traffic and hits without spending a fortune on graphics and designs. Let’s look at each.

Keywords

Search engines are often the mode most people use to find new web sites. Getting good placement in most search engines involves the use of keywords and key phrases. When these are used correctly, it’s possible to increase targeted web site traffic. Keywords are nothing more than the words a person might use to find a site like yours. When these are used in the titles of articles, in the articles themselves and on the pages, it’s possible to increase targeted web site traffic.

Link trading

Another great way to increase targeted web site traffic is to trade links with other similar or complementary sites. This can be achieved by simply e-mailing the owner or manager of another site or by getting involved with services that exchange links. This way to increase targeted web site traffic generally doesn’t cost anything other than dedicating a small space to the exchange site for its own link.

Keep content fresh

One of the things that helps increase targeted web site traffic is to keep a site fresh and interesting. The more it’s updated, the better. This can help keep the same users coming back to learn and read more and it can assist in better search engine placements and link exchanges, too. Don’t discount this for helping to increase targeted web site traffic.

Learning to increase targeted web site traffic isn’t very difficult and it doesn’t have to cost a lot of money. With some careful planning, almost anyone can have a site that gets a fair amount of hits on a daily basis.

Author Milos Pesic runs Need-To-Know.net.