I was updating my seo writing website recently and quickly realized - hey, I need two types of content. An avid user of article marketing, I quickly surmised that the two types of content every site needs is what I term “easy, breezy content” and “foundational content.”
What is “easy, breezy” content? Quite simply, this is the type of content you can fire off the top of your head usually. This is especially true if you really know your niche and have a wealth of information to impart. A 400-600 word article can take as little as 15 or 20 minutes to write.
Just because it’s short and easy though, does not mean this type of article shouldn’t be informative and provide real value to the reader. This is where many fall down.
How to use easy, breezy content to drive traffic and increase sales: These types of articles are great for marketing - outside of your main web presence (eg, your website or blog). Use these types of articles in your article marketing efforts (ie, list in article directories), place them in forums, use as newsletter content, etc.
Foundational articles are your real work horses.
What are foundational articles? This is the more in-depth content. It should be unique, comprehensive and found only on your site. It is not to be distributed via article marketing directories and such.
How foundational articles increase sales: Foundational content makes sales because it answers all the questions a really interested prospect who has clicked through from your easy, breezy content may have. This is the type of content that will make visitors become repeat visitors and position your site as an authority site.
How to Combine Easy, Breezy Content with Foundational Content to Drive Sales
With easy, breezy content, you capture a reader’s attention, then drive them to more informative, foundational content. Thus, you increase your chance of making a sale.
Combining these two types of content with consistent article marketing efforts and watch your sales - and your website traffic - increase.
Author Yuwanda Black runs InkWellEditoral.com.
Your web site is the key to your success on the Internet. You can use your web site to build your brand, increase sales, generate more leads, slash costs, and much more. In fact, you probably have very specific goals that your web site is helping you to achieve for your company.
If you do have goals, are you measuring them? We often ask people, “what are the objectives of your site?” Answers usually vary from “our site is supposed to provide information about our company’s products”, or “the site is supposed to effectively convey our brand to our audience.”
In actuality, those are very rarely the TRUE objectives; but rather the MEANS to accomplish one’s objectives. A web site’s objectives will in most cases be to drive sales and revenues or generate qualified leads.
The first step to building a winning strategy on the Internet is to identify your exact goals and set your web site’s objectives to achieve those goals. Here are two examples…
Web Site Goal: Lead Generation
If the main goal of your web site to generate more leads for your company, your web site’s objectives should be geared around two things…
1) increasing the quantity of your leads
2) increasing the quality of your leads
By focusing on these web site objectives you can identify what your web site needs to do to accomplish them. For example, if you want to increase the quantity and quality of your leads, you can identify that your web site should be re-designed to…
a) Attract more qualified visitors from the search engines
b) Display the benefits of your product or service
c) Educate your visitors and prospects on how to make a smart buying decision
d) Overcome the objections your visitors may have about your product
e) Persuade them to take action and become a lead for your sales team
Web Site Goal: Drive Sales & Revenues
If the main goal of your e-commerce web site is designed to generate sales for your company, your web site’s objectives should be geared around two things…
1. Get more visitors to shop for and buy your products
2. Get visitors to buy larger orders
3. Get visitors to return and buy more often
As you can see from these two examples, setting specific goals and objectives for your web site will allow you to set your plan for improving your results. Now that you have your goals and objectives, you’re ready for the next step which is increasing your web site’s conversion rate.
Author Matt Hockin runs InteractiveMarketingInc.com.