Follow these tips to make your web site user friendly and increase sales.
Make it easy for prospective buyers to find what they are looking for.
Easy navigation is essential to keeping prospective buyers at your site. Provide plenty of links on your home page, giving visitors an overview of your web site’s content and choices. Provide links to your home page and main sections (such as your order form, contact page, products, and articles) on every page. Visitors may not visit your pages in the sequence you would like them to. Provide a site map (table of contents) if your site has more than twenty pages. Make sure all links are working.
Make your web pages easy to read.
An easy-to-read, professionally-designed web site can maximize your sales. Use color and spacing to make your web pages easy to read. Dark text on a light background is easy to read. Avoid text on dark and busy backgrounds. A hint of color softens the screen. Break up your sales copy into short, easy-to-read sections and use subheadings to highlight benefits. Split up long pages into several pages.
Keep pages short.
Visitors should be able to see the important information, especially on your home page, without scrolling down. Studies show that more than half of the web surfers never scroll down past the first screen of information, so provide your benefits, site description, and USP at the top of the page.
Make it easy to contact you.
Provide your phone number, email address, and URL (web address) on every page. This will make it easier for people to go back to your web site.
Speed up your web site.
Your web site’s speed has a significant impact on user loyalty. A slow web site will cost you sales. Visitors won’t wait more than 10 seconds for your web pages to load. Make your home page fast loading to keep visitors at your site.
A user-friendly site will sell more. Make your web site user friendly to keep visitors at your site, read your sales materials and buy from you.
Author Leva Duell runs QualityEbookCovers.com.
If you wish to increase sales in your company you must be mindful of your sales objectives and determine what your sales goals will be for any particular periods that you are trying to sell more products or services in. Simply wishing that your company has more sales is not going to do it. How do you develop sales objectives and sales goals?
Well it is simple really. You need to determine what profit margin you wish to maintain and the amount of profit you wish to make and what your cost structure is and therefore figure out how many units you need to sell in order to meet that goal. Sales goals are a vital part of any company’s objectives. You must also understand that your sales department is also a cost and therefore what you increase your sales department to get to more sales you will also temporarily increase your costs.
Sure it sounds like a lot of variables and the bigger your company is the more variables there will be. Nevertheless if you truly wish to increase your sales then you must be mindful of your sales objectives and determine the resources needed to get you there. Simply writing down figures on a piece of paper is wishful thinking without objective strategies and commitment to the process.
“Lance Winslow” - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; WorldThinkTank.net. Lance is a guest writer for Our Spokane Magazine in Spokane, Washington