I was updating my seo writing website recently and quickly realized - hey, I need two types of content. An avid user of article marketing, I quickly surmised that the two types of content every site needs is what I term “easy, breezy content” and “foundational content.”
What is “easy, breezy” content? Quite simply, this is the type of content you can fire off the top of your head usually. This is especially true if you really know your niche and have a wealth of information to impart. A 400-600 word article can take as little as 15 or 20 minutes to write.
Just because it’s short and easy though, does not mean this type of article shouldn’t be informative and provide real value to the reader. This is where many fall down.
How to use easy, breezy content to drive traffic and increase sales: These types of articles are great for marketing - outside of your main web presence (eg, your website or blog). Use these types of articles in your article marketing efforts (ie, list in article directories), place them in forums, use as newsletter content, etc.
Foundational articles are your real work horses.
What are foundational articles? This is the more in-depth content. It should be unique, comprehensive and found only on your site. It is not to be distributed via article marketing directories and such.
How foundational articles increase sales: Foundational content makes sales because it answers all the questions a really interested prospect who has clicked through from your easy, breezy content may have. This is the type of content that will make visitors become repeat visitors and position your site as an authority site.
How to Combine Easy, Breezy Content with Foundational Content to Drive Sales
With easy, breezy content, you capture a reader’s attention, then drive them to more informative, foundational content. Thus, you increase your chance of making a sale.
Combining these two types of content with consistent article marketing efforts and watch your sales - and your website traffic - increase.
Author Yuwanda Black runs InkWellEditoral.com.