I was updating my seo writing website recently and quickly realized - hey, I need two types of content. An avid user of article marketing, I quickly surmised that the two types of content every site needs is what I term “easy, breezy content” and “foundational content.”
What is “easy, breezy” content? Quite simply, this is the type of content you can fire off the top of your head usually. This is especially true if you really know your niche and have a wealth of information to impart. A 400-600 word article can take as little as 15 or 20 minutes to write.
Just because it’s short and easy though, does not mean this type of article shouldn’t be informative and provide real value to the reader. This is where many fall down.
How to use easy, breezy content to drive traffic and increase sales: These types of articles are great for marketing - outside of your main web presence (eg, your website or blog). Use these types of articles in your article marketing efforts (ie, list in article directories), place them in forums, use as newsletter content, etc.
Foundational articles are your real work horses.
What are foundational articles? This is the more in-depth content. It should be unique, comprehensive and found only on your site. It is not to be distributed via article marketing directories and such.
How foundational articles increase sales: Foundational content makes sales because it answers all the questions a really interested prospect who has clicked through from your easy, breezy content may have. This is the type of content that will make visitors become repeat visitors and position your site as an authority site.
How to Combine Easy, Breezy Content with Foundational Content to Drive Sales
With easy, breezy content, you capture a reader’s attention, then drive them to more informative, foundational content. Thus, you increase your chance of making a sale.
Combining these two types of content with consistent article marketing efforts and watch your sales - and your website traffic - increase.
Author Yuwanda Black runs InkWellEditoral.com.
When a business owner wants to attract more business and ultimately increase revenues, perhaps one of the best ways in which to do so is to construct an operational website for current customers and potential customers alike to browse via the internet. One way in which to get as much traffic as possible to an individual’s website is to utilize a search engine optimized web design. This type of design will direct web users to a particular website by matching their search engine entries to the content within the website. There are a few different reasons why search engine optimized web design will benefit these business owners who utilize this method of design.
Search Engine Optimized Web Design Brings Internet Users Right to That Site
In order to effectively use a website to gain business, an individual has to have the website constructed in such a manner that it directs Internet users to that particular site. The most common way in which individuals search for things on the World Wide Web is by utilizing search engines which work by directing individuals to websites which contain words listed in the Internet users search query. A search engine optimized web design has this motive in mind in the construction of a website where the site itself will be targeted in a mass amount of search engine queries.
High Traffic Means Greater Likelihood of a Sale
The first step to gaining business via online methods is to get people to view one’s site. The next step to obtaining new customers is to have such a large quantity of individuals visit a particular website that the sales percentages increase. In essence, the more people that visit a business’ website, the more likely the business is to make a good amount of sales as a result of this website traffic. Search engine optimization techniques will ensure that more people visit your site and increase your sales.
Search engine optimized website design is a great thing for new and seasoned business owners alike to include in their marketing plan and budget in order to increase sales.
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