Web copy writing is persuasive writing that sells a product/service, but it appears on some form of electronic screen (usually a computer screen) rather than on paper, cardboard etc.
Online copy writing takes place mainly on websites and in emails.
Why Should You Have a Web site?
Think of it: to prosper, you need to make a lot of sales, and a persuasive website gives you access to billions of prospective customers!
But which will be more effective for you – a mailed sales letter, or a web site sales letter?
Web site sales letters have similarities to direct mail sales letters, but there are some major differences. Plus web site sales letters have many benefits over mailed sales letters:
• global marketplace – you reach the world
• no postage costs – you reach five, or five million, people for the same cost
• use opt-ins – you build up a huge database of subscribers to ezine/e-newsletter (in which you can advertise more of your products/services)
• test response at little or no cost (then tweak your web site quickly, easily and cheaply to increase response)
• autoresponders – using persuasive emails you follow up automatically, so you cut your number of staff
• frequently asked questions (FAQ) page – again cuts your number of staff
• video clips – show your product/service in action (powerful)
• audio clips – testimonials, or a spoken sales message
• instant downloads – buyers get your product at once (instant gratification, lessens chance of them changing their mind)
• link to your other web sites – sell more of your products/services
Eldo Barkhuizen, ArrowCopy.Com, is a direct response and web copywriter based in the UK. Using tested, powerful strategies he will help you transform your website into a 24/7 money magnet.
There’s surprising test results that show positive proof that using customized order buttons
increase sales conversions on mini websites by as much as four times.
That is quite a bit of money being left on the table for those companies, business owners and internet marketers who are not using them.
When I first learned of this statistic I was sort of skeptical until I tried it out for myself and noticed
that it was exactly true to the tests in my real life experience.
Other than just seeing a paypal button or order now, the reasons that the custom order buttons increase sales response rates is because it makes the order button customized in the same colors and logo of the rest of the website and makes it just a more natural and seamless part of the sales process.
For instance, if you’re using a mini site to make the most of your sales and you split test
your site using an order button that you had customized versus one that was just any order button, you’ll find that the customized order buttons increase sales.
This is definitely worth testing for ANYONE who has a web site online with the purpose of making sales.
Using your company logo on the order button and using the same colors in addition to more “hot” colors like red and orange with arrows pointing to the order button coupled with a strong call to action will dramatically increase your sales conversions rate after just a short time of using this method for the first time. Aren’t you glad you read this article to find out how to make more money in a shorter amount of time?
Author Doug Bareger of CustomMiniSiteGraphics.com/GreedyGiveAway